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		<title>WP Product Development Done Right</title>
		<link>http://build.codepoet.com/2012/06/11/professional-wp-dev/</link>
		<comments>http://build.codepoet.com/2012/06/11/professional-wp-dev/#comments</comments>
		<pubDate>Mon, 11 Jun 2012 04:49:27 +0000</pubDate>
		<dc:creator>Rebecca</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Theme Dev]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[plugins]]></category>
		<category><![CDATA[pricing]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[support]]></category>
		<category><![CDATA[testing]]></category>
		<category><![CDATA[themes]]></category>

		<guid isPermaLink="false">http://build.codepoet.com/?p=548</guid>
		<description><![CDATA[Building with WordPress doesn't start and end with code. Learn what separates pros from newbs.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=build.codepoet.com&#038;blog=36198572&#038;post=548&#038;subd=newcodepoet&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p class="intro">Putting out a WordPress product doesn&#8217;t start and end with your code. Get to grips with what separates the pros from the newbs, and you&#8217;ll have a product that someone other than your mom installs.</p>
<p><strong>Quick overview:</strong><br />
Whether you&#8217;re developing themes or plugins for WordPress, dumping them out into the world isn&#8217;t going to instantly win you millions of users, dollars or rave reviews. This comprehensive article from Smashing Magazine takes you through the whole process of making professional WordPress products, from idea to execution to what happens after you write your last line of code.</p>
<div class="attribution">Based on “<a href="http://www.flickr.com/photos/bjornmeansbear/5262183535/in/photostream">Suits</a>” – © 2010 By bjornmeansbear – made available under <a href="http://creativecommons.org/licenses/by-sa/2.0/deed.en">Attribution-ShareAlike 2.0 Generic</a></div>
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		<title>Customer Dev for Product Managers</title>
		<link>http://build.codepoet.com/2012/05/09/customer-dev/</link>
		<comments>http://build.codepoet.com/2012/05/09/customer-dev/#comments</comments>
		<pubDate>Wed, 09 May 2012 13:37:17 +0000</pubDate>
		<dc:creator>Krista</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[customer development]]></category>
		<category><![CDATA[product development]]></category>
		<category><![CDATA[product manager]]></category>
		<category><![CDATA[prototype]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[testing]]></category>

		<guid isPermaLink="false">http://codepoettest.wordpress.com/?p=160</guid>
		<description><![CDATA[Devine what your customers <em>need</em>, not just what they want. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=build.codepoet.com&#038;blog=36198572&#038;post=160&#038;subd=newcodepoet&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p class="intro">If you build it, will they buy it? To be successful, you must verify that your product solves a real problem.</p>
<p><strong>Quick overview</strong><br />
Don&#8217;t ask your customers what they want. Go deeper: divine what they <em>need</em>. How do they accomplish a given task? What is it about the process that&#8217;s tedious, inconvenient, or a time-suck? Cindy Alvarez covers the difference between customer development and usability testing, and why you must always be listening beyond what your customers say they want to drive improvement throughout the product&#8217;s life.</p>
<div class="attribution">“<a href="http://www.flickr.com/photos/rachaelvoorhees/435964839/">customer parking</a>” &#8211; © 2007 By rachaelvoorhees &#8211; made available under <a href="http://creativecommons.org/licenses/by/2.0/deed.en">Attribution 2.0 Generic</a></div>
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