Jason Santa Maria on “Saying No”
As any dog owner will tell you, not saying no can get you into a real mess at the wrong place or time. How do you navigate the issue of turning away work when it’s in short supply? How do you know when to walk away from a pile of money if your gut tells you there are too many strings attached? All will be revealed.
In this recently released video from An Event Apart, Jason Santa Maria, who needs no introduction around these parts, talks about his own experience of learning to say “no” as his design career progressed. If you’ve ever taken on a job out of desperation or optimism, only to be bitten in the proverbial butt, you’re going to want to hear what he has to say.