What’s the good of that bright, shiny new website if it’s buried twelve pages deep every time someone runs a Google search? Your client wants a beautiful site, sure, and they want some beautiful site traffic to go with it if they’re ever going to recommend the work you’ve done to others. Too bad that you’ve only got limited time to optimize all of that content for the search engines; a site with no visitors is like a tree falling in an empty forrest, fascinating for unravelling the mysteries of zen, but not a whole lot of use to you or your client. Do yourself, your client, and your cash flow a favor: put WordPress SEO on your list of must-install plugins for every new site you build and save yourself a lot of time, headaches, and lost business.
Image credit: based on “Word Cloud of Obama’s Speech to Congress” by Jason Morrison, CC-BY